Save time and enhance your workflow by linking Perch, Nest, or Lumen to ChatGPT, Claude, Copilot, and more. Schedule posts, triage your inbox, and get listening insights directly from your Hootsuite account — all from your preferred AI chat.
Content creation, planning, and publishing
Draft posts, schedule at the best time, use your content library, and review performance from chat.
Insights and listening
Track mentions and sentiment, find influencers, and summarize competitive intel from chat.
Social inbox and customer care
Triage your inbox, assign conversations, reply with saved responses, and resolve issues from chat.
Employee advocacy and amplification
Discover share-ready content, post it to your own profiles, and schedule your week’s shares from chat.
Hootsuite MCP servers connect to ChatGPT and Claude through pre-built connectors — no technical setup required. Using Gemini or Copilot? Select your Hootsuite product to get your MCP server URL and share it with your IT administrator.
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Copy these ready-made prompts into ChatGPT, Claude, Gemini, or Copilot to publish content, manage conversations, and surface insights through your Hootsuite MCP servers.
A sentiment breakdown for a topic over the past 7 days.
Try this prompt
What's the sentiment breakdown for [topic] in the last 7 days?
Result:
Understand overall tone at a glance instead of reading mention by mention.
A workflow that finds top posting times, then drafts posts accordingly.
Try this prompt
Check the recommended posting times for next week, then create drafts for LinkedIn and X at the best slots using this copy: [copy]
Result:
Get optimally timed drafts ready in one request, no manual lookup.
A cross-profile view of everything planned for a specific date range.
Try this prompt
Show me everything planned across all profiles for launch week, June 23–27
Result:
Confirm the full campaign calendar is aligned before a big launch.
A workflow that pulls metrics and turns them into a written summary.
Try this prompt
Pull our LinkedIn impressions and engagement for the past 30 days, then write me a short performance summary
Result:
Get a ready-to-share performance recap without building it yourself.
Create social media posts and publish them to X and Instagram at the same time..
Try this prompt
Post this to X and Instagram at the same time: [copy]
Result:
Reach multiple audiences at once without publishing to each platform separately.
A workflow that summarizes new conversations and flags urgent ones.
Try this prompt
Show me everything new in my inbox, summarise each conversation in one sentence, and flag any that look urgent
Result:
Triage your whole inbox in seconds instead of reading each thread.
A check on which social profiles you're able to publish from your workspace.
Try this prompt
What social profiles do I have access to in my workspace?
Result:
Know exactly where you can publish before you draft or schedule content.
A list of the workspaces you're entitled to access in Perch.
Try this prompt
What workspaces am I entitled to?
Result:
Confirm the right workspace before you start building or publishing content.
A list of the content libraries and teams available to you.
Try this prompt
What content libraries do I have available?
Result:
Find approved assets fast without searching through every team's library.
A view of the data providers available for analytics in your workspace.
Try this prompt
What data providers are available for analytics in my workspace?
Result:
Know your reporting sources before pulling metrics or building dashboards.
A list of the workspaces you have access to in Nest.
Try this prompt
What workspaces do I have access to in Nest?
Result:
Confirm you're working in the right workspace before diving into conversations.
A list of the social accounts connected to your Nest workspace.
Try this prompt
What social accounts are connected to my Nest workspace?
Result:
Know which channels are feeding your inbox before you start responding.
A list of the inboxes set up in your Nest workspace.
Try this prompt
What inboxes do I have in Nest?
Result:
Find the right inbox to work from without guessing where to look.
An immediate publish of your copy to a connected LinkedIn page.
Try this prompt
Publish this to our Hootsuite LinkedIn page right now: [copy]
Result:
Create social media posts and publish it to LinkedIn instantly..
A LinkedIn post scheduled for a specific date and time.
Try this prompt
Schedule a LinkedIn post for June 24th at 9am ET: [copy]
Result:
Turn your chat into a social media scheduler and stop setting reminders.
A way to schedule Instagram content for a specific date and time.
Try this prompt
Schedule this Instagram post for [date] at [time]
Result:
Plan and queue Instagram posts in advance without switching between apps.
An image published to Facebook with your chosen caption attached.
Try this prompt
Publish this image to our Facebook page with the caption: [copy]
Result:
Get visual content live on Facebook quickly with the right messaging.
A video published to Instagram paired with your chosen caption.
Try this prompt
Post this video to Instagram with the caption: [copy]
Result:
Share video content on Instagram fast, fully captioned and ready.
A library search paired with publishing that asset straight to LinkedIn.
Try this prompt
Find the SocialOS launch graphic in our content library and post it to LinkedIn with this caption: [copy]
Result:
Go from asset search to live post in a single request.
Copy saved as an unpublished draft for your LinkedIn page.
Try this prompt
Save a draft for our LinkedIn page — don't publish it yet: [copy]
Result:
Lock in content ideas without risking an accidental early publish.
“A draft scheduled through your social media scheduler, ready for Planner.
Try this prompt
Create a draft scheduled for Friday at noon so it shows up in the Planner
Result:
Get drafts into your content calendar without extra manual steps.
A full list of every draft currently saved in your workspace.
Try this prompt
List my current drafts
Result:
See everything in progress in one place before you publish.
A filtered list of drafts that already have a scheduled time.
Try this prompt
Show me only my scheduled drafts
Result:
Quickly confirm your social media schedule, and what’s already queued up to go live.
A filtered list of X drafts without a scheduled publish time.
Try this prompt
Show me unscheduled drafts for our X profile
Result:
Spot content that still needs a publish date before it's forgotten.
A revision applied to an existing draft using its ID.
Try this prompt
Update draft [ID] with this revised copy: [copy]
Result:
Refine content in place without recreating the draft from scratch.
A look at everything scheduled to publish on LinkedIn this week.
Try this prompt
What's scheduled on our LinkedIn profile this week?
Result:
See your week's LinkedIn calendar at a glance, no digging required.
A preview of what's queued to publish on Instagram tomorrow.
Try this prompt
What posts are planned for our Instagram account tomorrow?
Result:
Catch scheduling gaps or conflicts a day before they go live.
A full view of the assets currently stored in your content library.
Try this prompt
What assets are in our content library?
Result:
See what's available to use before searching or requesting new assets.
A ranked list of the images used most often from your library.
Try this prompt
Find the most-used images in our content library
Result:
Reuse proven, high-performing visuals instead of starting from scratch.
A tag-based search for video assets tied to a specific campaign.
Try this prompt
Search for video assets tagged 'SocialOS' in our library
Result:
Locate the right campaign videos fast without scrolling the full library.
A filtered list of images that haven't expired and remain usable.
Try this prompt
Show me all available (non-expired) images in the library
Result:
Avoid using outdated assets by seeing only what's still valid.
Recommended posting times for LinkedIn based on this week's data.
Try this prompt
What are the best times to post on LinkedIn this week?
Result:
See the best time to post on LinkedIn based on this week’s data.
The best time and best day to post on Instagram, based on your data.
Try this prompt
What is the best time to post on Instagram?
Result:
Publish when your Instagram audience is most active and engaged.
Try this prompt
When should I post on TikTok for the best engagement?
Result:
Know exactly when to post on TikTok to maximize reach.
Recommended posting times across Instagram and X for next week.
Try this prompt
When should I post to our Instagram and X profiles next week for highest engagement?
Result:
See the best times to post on Instagram and X so you can plan next week's content around high-engagement windows.
A look at how a profile's follower count has trended over a chosen time period.
Try this prompt
How has our follower count changed on LinkedIn over the past 3 months?
Result:
Spot growth trends fast without digging through separate analytics dashboards.
A list of the analytics metrics available for your LinkedIn profile.
Try this prompt
What metrics are available for our LinkedIn profile?
Result:
Know what you can measure before building a report or dashboard.
A 30-day impressions summary for your LinkedIn page.
Try this prompt
Show me impressions on our LinkedIn page for the last 30 days
Result:
Gauge recent visibility on LinkedIn without opening a separate report.
A day-by-day engagement breakdown for Instagram across the month of June.
Try this prompt
Give me a daily breakdown of engagement on Instagram for June
Result:
Spot daily engagement patterns instead of relying on a single monthly total.
A ranked list of your top 10 posts this month by impressions.
Try this prompt
What are our top 10 posts by impressions this month?
Result:
Quickly identify which content performed best without manual sorting.
A side-by-side reach comparison between LinkedIn and Instagram.
Try this prompt
Compare reach on LinkedIn vs Instagram for the past two weeks
Result:
See which platform is driving more visibility right now.
A quarterly summary of click activity on your X profile.
Try this prompt
Show me click data for our X profile for Q2
Result:
Understand how much traffic X content is driving over time.
A workflow that locates an asset and schedules it across two platforms.
Try this prompt
Find the launch graphic in our content library, then schedule it to LinkedIn and Instagram on June 24 at 9am ET with this caption: [copy]
Result:
Go from asset search to a fully scheduled multi-platform post at once.
A workflow that locates a specific draft, then publishes it immediately.
Try this prompt
List my unscheduled drafts, then publish the one about SocialOS to LinkedIn now
Result:
Skip manual searching and get the right draft live in one step.
A workflow that finds conversations by keyword and adds a note.
Try this prompt
List my open conversations, then add a note to any that mention SocialOS saying 'Launch week — monitor closely'
Result:
Flag campaign-relevant conversations automatically instead of searching manually.
A workflow that finds complaints in comments and tags them for escalation.
Try this prompt
Show me comments on my last LinkedIn post, identify any complaints, and tag those conversations with the 'Escalation' topic
Result:
Catch and route complaints immediately without manually reviewing every comment.
A workflow to automate your social media inbox and update conversation status.
Try this prompt
Pull my inbox, find all NEW conversations, assign them to the support team, and mark them as pending
Result:
Clear new conversations from your queue in one automated step.
A workflow that reviews conversations and recommends which ones to resolve.
Try this prompt
Read the top 10 conversations in my inbox and tell me which ones I can resolve based on the thread content
Result:
Close out easy conversations faster with a ready-made recommendation.
A workflow that pairs a saved reply with conversations it fits.
Try this prompt
Load the saved reply for 'Account access issue', then show me which conversations in my inbox it would apply to
Result:
Find every conversation a template applies to in one step.
A ranked view of the most important conversations currently sitting in your inbox.
Try this prompt
Show me the top 25 conversations in my inbox
Result:
Simplify social media inbox management by jumping straight to what matters.
A total count of all conversations currently sitting in your inbox.
Try this prompt
How many conversations are in my inbox?
Result:
Get a quick read on inbox organization before diving into conversations.
A breakdown of how many conversations are new versus pending.
Try this prompt
How many new and pending conversations do I have?
Result:
Prioritize your workload by knowing what still needs a response.
A filtered view of only the newest conversations in your inbox.
Try this prompt
Show me what's new in my inbox
Result:
Focus on fresh conversations first without sifting through older ones.
A look at whichever conversation sits at the top of your queue.
Try this prompt
What's at the top of my queue right now?
Result:
Know exactly what to tackle next without scanning the full list.
A read-out of the most recent conversation in your inbox.
Try this prompt
Read me the latest conversation in my inbox
Result:
Catch up on the newest message without opening it manually.
A quick recap of what a specific customer said in a conversation.
Try this prompt
"What did this customer say?" (after listing conversations)
Result:
Get the gist of a conversation without rereading the full thread.
The complete message history for a specific conversation.
Try this prompt
Show me the full thread for this conversation
Result:
See the entire conversation history in one place before responding.
A check on whether a conversation is new, pending, or resolved.
Try this prompt
What's the status of this conversation — new, pending, or resolved?
Result:
Know where a conversation stands before deciding your next move.
A check on whether a message came from a person or system.
Try this prompt
Who sent this — a person or an automated system?
Result:
Respond appropriately by knowing if you're talking to a real customer.
A full view of both incoming and outgoing messages in a thread.
Try this prompt
Show me all inbound and outbound messages in this thread
Result:
See the full back-and-forth without piecing messages together yourself.
A status change that marks a conversation as resolved.
Try this prompt
Mark this conversation as resolved
Result:
Clear conversations from your active queue the moment they're done.
A status change that moves a conversation into pending.
Try this prompt
Move this conversation to pending
Result:
Keep your queue organized by flagging conversations still in progress.
A batch action that resolves several top conversations at once.
Try this prompt
"Resolve the top 5 conversations in my inbox" (compound workflow)
Result:
Clear multiple conversations in one step instead of one by one.
A list of the people you can assign a conversation to.
Try this prompt
Who can I assign this conversation to?
Result:
Find the right teammate to hand off a conversation to fast.
A way to hand off a specific conversation to the right team member.
Try this prompt
Assign this conversation to [team member name]
Result:
Get conversations to the right person fast, with no manual searching.
A handoff of a conversation to an entire team, not one person.
Try this prompt
Assign this to the support team
Result:
Route conversations to the right team without picking an individual.
A handoff of a conversation to a specific person on a team.
Try this prompt
Assign this conversation to [member] on the support team
Result:
Get conversations to the exact right person, on the right team.
A list of the topics set up in your Nest workspace.
Try this prompt
What topics are available in my workspace?
Result:
Know your tagging options before organizing or categorizing conversations.
A topic tag applied to a specific conversation.
Try this prompt
Tag this conversation with the 'Product Feedback' topic
Result:
Keep conversations organized and easy to filter by theme later.
A billing inquiry topic tag applied to a conversation.
Try this prompt
Tag this conversation as a billing inquiry
Result:
Make billing-related conversations easy to find and report on later.
An internal note added directly to a specific conversation.
Try this prompt
Add a note to this conversation: 'Customer flagged for follow-up after launch week'
Result:
Keep context and next steps visible for your whole team.
An internal note that summarizes what a customer asked about.
Try this prompt
Leave an internal note summarising what this customer asked about
Result:
Save teammates time by capturing context without rereading the thread.
A note added to a conversation right before it's assigned.
Try this prompt
Add a handoff note to this conversation before I assign it
Result:
Hand off conversations smoothly with context the next person needs.
A list of the posts you've recently published.
Try this prompt
Show me my recent posts
Result:
Review recent activity without digging through each platform separately.
A list of everything published to LinkedIn over the past two weeks.
Try this prompt
What posts have I published in the last two weeks on LinkedIn?
Result:
Review recent LinkedIn activity in one place, no scrolling required.
A full list of comments on your most recent LinkedIn post.
Try this prompt
Show me the comments on my most recent LinkedIn post
Result:
See how people are responding without opening LinkedIn directly.
A summary of what people are saying on your latest Instagram post.
Try this prompt
What are people saying on my latest Instagram post?
Result:
Understand audience reaction quickly without reading every comment yourself.
A breakdown of which comments are from customers versus your brand.
Try this prompt
Which comments on this post are inbound vs. brand replies?
Result:
Separate customer input from your own replies at a glance.
A sentiment read on the comments left on a specific post.
Try this prompt
What's the sentiment on the comments for this post?
Result:
Gauge audience reaction fast without reading every comment individually.
A list of the saved reply templates available to you.
Try this prompt
What saved replies do I have available?
Result:
Find the right response template fast instead of writing from scratch.
A list of saved reply templates shared across your organization.
Try this prompt
Show me the org-shared saved reply templates
Result:
Use approved, consistent messaging without recreating it yourself.
A specific saved reply template pulled up and ready to use.
Try this prompt
Load the saved reply called 'Thanks for your feedback' so I can use it
Result:
Respond faster with pre-approved messaging, no retyping required.
A full list of the Lumen projects set up in your workspace.
Try this prompt
List my Lumen projects
Result:
See all your active projects in one place without hunting through menus.
A list of the topics configured within a specific Lumen project.
Try this prompt
What topics are configured in my Lumen project?
Result:
Know what's being tracked before running searches or reports.
A detailed view of the setup and scope of a specific topic.
Try this prompt
Show me details for the [topic name] topic
Result:
Understand exactly what a topic covers before using it.
A search for mentions of a brand or keyword within a recent time window.
Try this prompt
Search for mentions of [brand/keyword] in the last 7 days
Result:
Catch relevant conversations quickly without manually searching every channel and simplify social media listening.
A search for recent mentions of a topic with negative sentiment.
Try this prompt
Find recent mentions of [topic] with negative sentiment
Result:
Spot potential issues early without scanning every mention manually.
A ranked list of the top mentions of a keyword this week.
Try this prompt
Show me the top 10 mentions of [keyword] this week
Result:
See the most relevant conversations first, no manual sorting.
A search covering mentions of both your brand and a competitor.
Try this prompt
Search for [brand] AND [competitor] mentions in the last 30 days
Result:
Benchmark your visibility against a competitor in one search.
A list of the topics currently trending within a given industry.
Try this prompt
What are the trending topics in [industry] right now?
Result:
Turn chat into an audience insight tool to spot emerging conversations before they become mainstream news.
A breakdown of mention volume for a topic over 30 days.
Try this prompt
Show me a volume breakdown for [topic] over the last 30 days
Result:
See how conversation volume has shifted over the past month.
A ranked list of the top voices discussing a specific topic.
Try this prompt
Who are the top influencers talking about [topic]?
Result:
Identify who's shaping the conversation before you engage or outreach.
A day-by-day timeseries of brand mention volume over the past month.
Try this prompt
Get me a timeseries of [brand] mention volume for the past month
Result:
Get deeper brand insights by visualizing exactly when mention spikes happened over the past month.
A written summary of what people are saying about a topic.
Try this prompt
Summarise what people are saying about [topic] this week
Result:
Get the gist of a topic without reading every mention yourself.
A list of the metric keys available for reporting in your project.
Try this prompt
Show me available metric keys for my project
Result:
Know what you can measure before building a report or query.
Try this prompt
What audience insights can you show me for [brand/keyword] this month?
Result:
Understand who your audience is with data-backed social media insights.
A trend scan of Instagram conversations and hashtags relevant to your industry.
Try this prompt
What are the top Instagram trends related to [industry/keyword] right now?
Result:
Know what's trending on Instagram before you plan your next post.
Connect now and start creating content, managing customer conversations, and uncovering insights directly from your favorite AI assistant.
Connect Hootsuite MCP servers to your favorite AI tool and turn conversations into real results. Create and schedule content, manage customer conversations, uncover trends, and access social insights — all without leaving ChatGPT, Claude, Gemini, or Copilot.
The Hootsuite MCP (Model Context Protocol) connects Hootsuite products like Perch, and Lumen to AI tools such as ChatGPT, Claude, Gemini, and Microsoft Copilot. Once connected, you can use natural language to create content, schedule posts, analyze performance, monitor conversations, and manage customer interactions directly from your preferred AI assistant.
Yes. Hootsuite MCP servers allow ChatGPT to securely access your Hootsuite data and workflows. You can ask ChatGPT to draft social posts, schedule content, review analytics, monitor brand mentions, summarize inbox conversations, and more — without switching between tools. Hootsuite's MCP strategy is designed to make publishing, listening, analytics, and customer care available inside the AI tools teams already use.
Yes. Hootsuite MCP servers are designed to work with MCP-compatible AI tools, including Claude, Gemini, Microsoft Copilot, and other supported assistants. Once connected, you can access Hootsuite workflows and data from whichever AI platform your team prefers. Hootsuite's goal is to make social workflows available wherever users work, not just inside the Hootsuite interface.
Perch connects social media content creation, planning, publishing, and analytics to your AI assistant of choice. You can draft posts, schedule content, upload media, review campaign performance, compare results across social networks, and access content planning workflows using natural language. The initial MCP capabilities include publishing, drafts, media uploads, and cross-network analytics.
Nest connects your social media inbox and customer care workflows to AI tools. You can review incoming messages, identify urgent conversations, triage support requests, summarize customer feedback, and manage social engagement from chat.
Lumen brings social listening and intelligence directly into your AI assistant. You can track brand mentions, monitor sentiment, identify emerging trends, research competitors, discover influencers, and analyze conversations happening across your industry — all through a simple conversation.
No coding experience is needed for Claude and ChatGPT — you can connect by following the steps in your AI tool's connector settings. For Gemini and Microsoft Copilot, setup requires IT administrator access. Once connected, you can interact with Hootsuite using plain language instead of APIs, code, or complex queries.
Yes. MCP servers use authentication and permission controls to ensure AI tools only access data and actions you authorize. Users can connect and disconnect MCP servers at any time, and permissions remain tied to their Hootsuite account. Hootsuite's MCP implementation supports authenticated access and user-controlled connections.
AI can help draft, prepare, and schedule content through Hootsuite workflows, but organizations maintain control over publishing. Human review remains an important part of the content approval process, helping teams ensure accuracy, compliance, and brand consistency. Wisdom and Hootsuite workflows are designed around a human-in-the-loop model.
Wisdom is Hootsuite's social-first AI workspace that helps teams understand what matters and take action across the Hootsuite suite. MCP servers make Hootsuite's capabilities available inside external AI tools like ChatGPT and Claude. Together, they allow teams to work with Hootsuite intelligence and workflows wherever they prefer. Wisdom is the conversational layer connecting insights, publishing, care, and listening across the Hootsuite ecosystem.
Yes. You'll need an active Hootsuite account and access to the relevant product — such as Perch, Nest, or Lumen — to connect its MCP server and use its capabilities inside your AI assistant. Hootsuite MCP services are designed to extend existing Hootsuite workflows into AI tools.
Connecting Hootsuite to ChatGPT, Claude, Gemini, or Copilot helps your team move faster. Instead of switching between dashboards, you can ask questions, generate content, analyze results, manage conversations, and uncover insights from a single chat interface. The result is less manual work and faster action across your social media workflow.
Parliament MCP can be used for:
Content discovery: discover share-ready content and get fresh, relevant items from Parliament topics and content feed.
Sharing: advocates can share a chosen content item to one of their own private social profiles.
Scheduling: advocates build multi-day share plans using recommended posting times per network.
Viewing: view your connected social profiles
